Well, great question, and one that stumped the studio marketing people, too.  Nobody knew quite what it was.  Here’s what happened: S. S. Wilson had a love of old horror movies.  His partner Brent Maddock is mostly a comedy guy.  So it started as sort of homage to 50s horror,  but the first drafts kept getting more and more funny as we came up with jokes.  Later in the process (we did seven drafts), we felt that the comedy was ruining the scary moments, so we began taking jokes out until we ended up with only comedic moments that arose naturally out of the situation.  So it became a scary movie with genuinely funny moments.  Ultimately that hurt it when it went to theaters, because the ad campaign made it seem more like a goofy comedy.  But people who don’t like “monster” movies also avoided it.  It was only later that it found a big audience — and years later we started to hear studio people say they want something with “the Tremors tone.”

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